Drive Reduction Theory and Human Behavior

Drive reduction theory suggests that behavior is motivated by the need to reduce physiological imbalances or 'drives.' It is based on the idea of homeostasis, or the need to maintain a steady state. When people experience drives such as thirst or hunger, they are motivated to take actions that will restore the balance and return them to a state of equilibrium.

The drive reduction theory of motivation became popular during the 1940s and 1950s as a way to explain behavior, learning, and motivation. The theory was created by behaviorist Clark Hull and further developed by his collaborator Kenneth Spence. According to the theory, the reduction of drives is the primary force behind motivation.

While the drive reduction theory of motivation was once a dominant force in psychology, it is largely ignored today. Despite this, it's worthwhile for students to learn more about Hull’s ideas to understand his work's effect and see how other theorists responded by proposing their own theories.

This article explores how drive reduction theory works, criticisms of Hull's theory, and a few alternative motivational theories that have been proposed.

Overview of Drive Reduction Theory

Hull was one of the first theorists to attempt to create a grand theory designed to explain all behavior. He started developing his theory shortly after he began working at Yale University, drawing on ideas from a number of other thinkers including Charles Darwin, Ivan Pavlov, John. B. Watson, and Edward L. Thorndike.

Based on this idea, Hull suggested that all motivation arises as a result of these biological needs. In his theory, Hull used the term drive to refer to the state of tension or arousal caused by biological or physiological needs. Thirst, hunger, and the need for warmth are all examples of drives. A drive creates an unpleasant state, a tension that needs to be reduced.

In order to reduce this state of tension, humans and animals seek out ways to fulfill these biological needs. We get a drink when we are thirsty. We eat when we are hungry. We turn up the thermostat when we are cold. He suggested that humans and animals will then repeat any behavior that reduces these drives.

Conditioning and Reinforcement

Hull is considered a neo-behaviorist thinker, but like the other major behaviorists, he believed that human behavior could be explained by conditioning and reinforcement.

This reinforcement increases the likelihood that the same behavior will occur again in the future when the same need arises. In order to survive in its environment, an organism must behave in ways that meet these survival needs.

"When survival is in jeopardy, the organism is in a state of need (when the biological requirements for survival are not being met) so the organism behaves in a fashion to reduce that need," Hull explained.

In a stimulus-response (S-R) relationship, when the stimulus and response are followed by a reduction in the need, it increases the likelihood that the same stimulus will elicit the same response again in the future.

Hull's Drive Reduction Formula

Hull's goal was to develop a theory of learning that could be expressed mathematically, to create a "formula" to explain and understand human behavior.

Hull's approach was viewed by many as overly complex, yet at the same time, critics suggested that the drive reduction theory failed to fully explain human motivation. His work did, however, have an influence on psychology and future theories of motivation.

Criticism of Drive Reduction Theory

While Hull's theory was popular during the middle part of the 20th century, it began to fall out of favor for a number of reasons. Starting as early as the 1950s, critics began pointing out the flaws in the drive reduction approach.

Lack of Generalizability

Because of his emphasis on quantifying his variables in such a narrowly defined way, his theory lacks generalizability.

However, his emphasis on rigorous experimental techniques and scientific methods did have an important influence on the field of psychology.

Does Not Address Secondary Reinforcers

Unlike primary drives such as hunger and thirst, secondary reinforcers do nothing to directly reduce physiological and biological needs. Take money, for example. While money does allow you to purchase primary reinforcers, it does nothing in and of itself to reduce drives. Despite this, money still acts as a powerful source of reinforcement.

Does Not Fully Explain Behavior

Another major criticism of the drive reduction theory of learning is that it does not explain why people engage in behaviors that do not reduce drives. For example, people often eat when they’re not hungry or drink when they’re not thirsty.

In some cases, people actually participate in activities that increase tension such as sky-diving or bungee jumping. Why would people seek out activities that do nothing to fulfill biological needs and that actually place them in considerable danger? Drive reduction theory cannot account for such behaviors.

Impact of Drive Reduction Theory

While Hull's theory has largely fallen out of favor in psychology, it is still worthwhile to understand the effect it had on other psychologists of the time and how it helped contribute to later research in psychology.

For example, many of the motivational theories that emerged during the 1950s and 1960s were either based on Hull's original theory or were focused on providing alternatives to the drive reduction theory.

Alternatives to Drive Reduction Theory

Other theories of motivation that have been proposed include:

• Arousal theory suggests that people are motivated to engage in behaviors to maintain a certain level of physiological arousal. The ideal level varies from person to person, leading people to seek stimulation or relaxation depending on what they need.
• Maslow's hierarchy of needs emerged as an alternative to Hull's approach. and suggests that human behavior is motivated by certain physiological and psychological needs. These needs begin with the most basic and progress to more complex ones.
• Incentive theory proposes that behaviors are motivated by external incentives. It suggests that what we do is directly influenced by external rewards. For example, you study to get a good grade or put in extra effort at work to receive a bonus.
• Self-determination theory suggests that people are motivated by the need to experience autonomy, competence, and connection. People want to feel in control of their actions, strive to become skilled in those actions, and need to experience a sense of belonging.

Other researchers have proposed a modern reformulation of Hull's ideas that remedies some of the original theory's failings.

Summary

Drive reductions theory suggests that the actions we take are motivated by a need to reduce the tension created by physiological drives. The theory is founded on the concept of homeostasis, or the need to maintain a state of equilibrium in the body.

This theory had an important influence in psychology, particularly in understanding how physiological states can play a role in motivating human behavior. However, the theory has been replaced by others since it does not adequately account for the complex cognitive, social, psychological, and cultural factors that can play a role in motivating our actions.